Services

What Is a Digital Marketing Agency? 

A digital marketing agency offers various services to support your business in generating traffic and revenue. These services may include:

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Pay-Per-Click (PPC) advertising
  • Email Marketing
  • Market Research
  • Video Production
  • Public Relations (PR)
  • Social Media Marketing (SMM)
  • Marketing Strategy
  • Web Design & Development
  • And many more.

 

Who Needs Digital Marketing Services? 

From your small to large enterprises to non-profits, any business can benefit from outsourcing digital marketing services. Which services you choose to hire out all depends on your current goals, needs, and budget.

What Are The Most Common Digital Marketing Services?

Not sure which functions you should outsource? Here’s a rundown of several digital marketing services, their nuances, and what makes them effective, so you can make an informed decision about the services you might hire.

Keep in mind that when you employ all the services together, you’ll get the most out of your marketing.

So let’s get into the different services.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a great place to start with your marketing. SEO is the process of organically increasing traffic to your website using unpaid methods. As a result, this will help you improve your ranking on search engines so you’re more visible to potential customers.

Some areas of SEO a hired agency may focus on include:

  • On-Page SEO: focuses on optimizing the website internally to rank higher (e.g., blog posts, articles, landing pages, schema, etc.)
  • Off-Page SEO: helps optimize the website externally using outside tactics like link-building
  • Technical SEO: involves optimizations to website and servers to help bots crawl and index your site

Content Marketing

Websites don’t run without content. Without content, Google can’t crawl or index your site. Without content, potential customers don’t know what your business does. And without content, you can’t guide them on their way to your service or product.

Simply put, content marketing is the development and distribution of the content on your website. Your content could be written words, video, audio, or other visuals. 

Some common forms used in content marketing are:

  • Blog posts and articles
  • Case studies
  • Social media posts
  • Press releases
  • White papers
  • Emails
  • Newsletter
  • Infographics
  • Landing pages
  • Videos
  • Webinars
  • Podcasts

You can distribute content through various channels including organic (e.g., blogs), paid (e.g., Google Ads), and social (e.g., Twitter, Facebook, Instagram, etc.).

Paid Advertising (PPC)

One way to get faster results and traffic to your website is with a paid advertising strategy. Pay-per-click (PPC) is a system of advertising in which a business or advertiser pays a small fee in exchange for a clicked ad. 

PPC attracts customers at various stages of the buyer journey. Ads can come in various dimensions and styles including text, images, or videos. 

Some ad types include:

  • Shopping: a carousel of ads from available online marketplaces
  • Display: image-based or video-based ads
  • Search: text-based ads
  • Social: ads that appear on social media

Email Marketing

Email marketing is a great channel for promoting your brand’s services or products. It allows you to directly connect with subscribers to inform them about: 

  • Special offers
  • New products
  • News updates
  • Ebooks or other new content
  • Webinars
  • Your brand

You can start utilizing email marketing by acquiring new subscribers through tactics like gated content or webinars. 

 

Market Research

Before you launch a business, the right market research can help determine customers’ needs. Market research can also help existing businesses amp up their marketing strategy.

Sure, you can conduct market research on your own, but it can take a long time to gather thorough and accurate information.

Hiring a professional can help you uncover and analyze: 

  • Geographic location
  • Customer demographics
  • Business conditions
  • Competitors
  • Potential sales
  • Potential demand for product/service
  • Consumer preferences

Video Production

Video is no longer a “nice to have.” It’s a fast-growing and essential medium you can utilize on every major content marketing channel. 

Video production involves storyboarding, shooting, writing, and editing video footage to create short or long-form videos for educational or promotional purposes. 

When the video is done well, it can boost engagement, increase brand awareness, and improve page rankings. 

Here are some other ways you could use video:

  • Viral branding
  • Video tutorials
  • Onboarding videos
  • New product releases
  • Social media
  • Training and educational video
  • Webinars

Public Relations (PR)

Of course, you want your business to be successful. But you also want it to look good in the public eye while spreading brand awareness.

That’s where PR comes in.

Public relations (PR) is a necessity for businesses. It strengthens communications between organizations and the public. 

A good PR team helps you respond to negative and positive moments more strategically so you can leave a good impression on the public and your customers. They can also help increase brand awareness and improve credibility by educating the public.

Social Media Marketing (SMM)

As arguably one of the most utilized yet ever-changing channels, it’s no surprise so many agencies specialize in social media marketing. 

Social media marketing, obviously, is the use of social media networks to promote your business or brand. 

But when we get down to the nitty-gritty, social media marketing:

  • Creates brand awareness more easily and effectively
  • Helps establish a brand voice
  • Positions your brand faster than print, TV, or radio
  • Uses organic and paid methods to market to your customers
  • Lets you engage with your audience
  • Helps uncover data about your audience
  • Acts as a channel for customer service communication
  • Makes distributing content easier
  • Keeps you trendy
  • Helps analyze competitors

Marketing Strategy

So maybe you check all the boxes and are utilizing every content marketing channel. But how do you get them to all work in perfect harmony?

All of these components work better together when there is a strong marketing strategy. Think of a marketing strategy as GPS navigation leading you toward your ideal company vision. 

Creating a marketing strategy ensures you:

  • Target the right people
  • Communicate the right information
  • Develop or improve existing or new products and services
  • Increase sales
  • Grow sustainably

Web Design & Development

Your website is likely your most important marketing tool. 

Two main functions go into creating a website—design and development. So how are they different?

Website designers ensure the site is appealing and easy to interact with. They tend to focus on the more artistic aspects.

Web developers focus more on the programming and technical aspects that help the website function. So that webpage you can access in less than six seconds? It probably has a good web developer behind it.

Why You Should Hire a Marketing Agency 

Hiring a professional marketing agency can save you time and a lot of headaches. 

You’re already busy managing your business, building customer relationships, and improving your brand presence. You could benefit from one less thing (or a few) to worry about.

Determine the areas you’re weakest in or want to improve upon the most, and let one of our vetted marketing agencies do the heavy lifting for you. So you can focus on what’s most important.